Gauge Opinion has secured access to 3.5 million mobile phone numbers to launch its new text polling service. By teaming up with leading marketing data supply group DLG.
Gauge Opinion is now able to carry out opinion polls by SMS text message of a representative sample of the UK population.
Our database of mobile phone numbers come with the necessary demographic information to ensure our polls accurately reflect public opinion across the country as a whole.
Today in the UK, most people have access to a mobile phone. More people have access to a mobile phone than have access to the internet. We believe that text messaging is the fastest way to create nationally representative UK opinion polls. Our research team, including a former MORI researcher, is able to weight the responses to our polls so that the different groups within nation are properly represented in the final published poll results.
Many opinion polls are carried out over the internet or over the phone. The results can take several days to generate. However, most people reply to a text message on their mobile phone within an hour. Email and internet polls can take up to 24 hours to generate the same response levels. Text and mobile internet can be used to gauge public opinion faster than any other method. In a fast moving world with 24 hour news we believe we can make a real difference be getting the public view into the agenda at the same pace.
For more information please contact the Gauge Opinion team on 0845 3899909.
